Latest Casino Bonuses Announces Exciting Changes in Its Branding

So, here are the juicy details. The team of LatestCasinoBonuses.com made the announcement that it is switching the domain in favor of a shorter and more suitable lcb.org… 

…and this is no formal news about the regular corporate changes. 

This is the result of years of work: 

• more than a decade of experience 

• many new sites and acquisitions in the past few years, including our portal KeyToCasino 

• awards and recognitions from the industry 

The key points have brought the brand to a point, where it is no longer a company, but the LCB Network, and in this case, the .org standing for organization is a very logical new step in evolution. 

Let’s Roll Back a Little: 

LatestCasinoBonuses was launched in 2006. By 2009 it owned more than three other sites covering news not only in gaming, but also in sports, bingo, and poker.  

After 2011, the awards and industry recognitions started coming in, including the iGB Best Overall Affiliate and other prestigious trophies.  

Currently, the network includes more than 15 sites, and over 100,000 registered members! 

You might be wondering: 

Won’t this complicate things for the LCB team? Won’t everyone used to LatestCasinoBonuses be confused by the new abbreviation? 

Well, this is where things get interesting! 

Long before the team decided to take the next step in evolution of branding… 

…many already started referring to it as LCB, so it only makes sense that it is time to trade the lengthy LatestCasinoBonuses to an abbreviation well established and famous within the industry.  

“…short, simple, and easy to remember – this is going to be the beginning of a new chapter for LCB. And the best is yet to come…” – this is how the portal’s members meet the news about rebranding.