Mr. Green Introduces Predictive Green Gaming Tool for Healthy Playing

Leading operator Mr Green has recently launched a predictive Green Gaming tool, developed in cooperation with Sustainable Interaction, a company that specializes in responsible gaming. The innovation analyzes the behavior of players and warns them if they gamble too much and enter the risk zone.

“The innovation is to be implemented into the UK market first.”

The tool gives customers personal insight on their usual gaming behavior and notices when they go too far. Thus, Green Gaming gives players a chance to analyze their behavior and change their way of playing when they are in the risk zone. At the same time, Mr Green can adjust the communication with customers who deviate from healthy playing. They may be asked to stop gambling for a while or recommended to change their playing limits.

This new tool is a part of Mr Green’s responsible gambling strategy: "It should feel safe to play at Mr Green, and Green Gaming has been a part of our business strategy since the foundation in 2007,” comments Per Norman, CEO of Mr Green & Co. "We have high ambitions, and want to be the brand you associate with Green Gaming.”

The innovation is to be implemented into the UK market first, and will be spread to other jurisdictions with time.